Understanding that unit prices of two brands of a product allow us to determine which of the brand names is of superior quality.
- The brand attribute is defined as the sense of excellence which a brand instills inside its consumers.
- A customer could expect a small luxury hotel, for instance, and provide clean, luxurious accommodation.
- Although such hotels only obtain a few reviews, the patient's pricing expectations can lead to a sense of excellent quality.
Therefore, the final answer is "Option C".
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